Why Is Your Website Getting Traffic but No Leads? 15 Reasons

You're looking at your analytics and it looks like you have some good numbers. You're attracting visitors to your site on a daily basis. However, your inbox is empty, you don't get any phone calls and the contact form stays empty. If you are familiar with this, you're suffering one of the most common and most aggravating issues in digital marketing: website traffic no leads.

Traffic is just 50% of the solution. You may get hundreds of visitors to your website and not a single enquiry. In this guide, we'll discuss 15 reasons that this might be happening, the signs of this, and what you can do to correct the issue — even if it's time to call in a second set of eyes and get some website audit support to fix it.

Understand the reasons for having traffic without leads.

The assumption is that there will be more business if there are more visitors. In fact, traffic only counts heads that come along. It doesn't indicate if they believe in you, comprehend your proposal, or are ready to proceed.

When a website isn't generating leads, it typically indicates a connection between the traffic being attracted and the conversion rate.Well, when a website is not generating leads, it is generally a problem between the traffic going and the ones converting. It may be a problem with your message, your design, your targeting, or technical set up. Let's take a look at the top scapegoats.

If you're looking to boost your leads by improving your website's conversion rate, the following 15 reasons should get your attention.

1. It turns out that you are attracting the wrong audience.

Not all traffic is created equal. You'll have lots of visitors, but not many enquiries, if you are attracting traffic from keywords, ads and social media that aren't relevant to what you're selling.

• Take a look at the keywords that are sending people to your site.Look at the keywords that are getting visitors to your website.
• Determine whether the target audience for paid ads is an appropriate group of people
• Analyse your visitors' intent and business offerings and make sure they line up.Make sure that your visitors' intent matches what your business sells.

2. You don't have a clear Value Proposition.

The visitors make their decision in seconds whether a page is relevant to them or not. When they don't immediately get the idea of what you do, who you help, and why you're different, they are going to look elsewhere.

The question is when you should make your home page and landing pages answer:

• What kinds of products do you have?
• Who is it for?
• What is there to recommend your product over your competitor's product?

3. Poor or Absent Call to Action

Everything is very informative and there's no actionable steps given, which leaves visitors without a clue. The call to action for all key pages should be clear, precise and not be merely a "Learn More" button at the bottom of the page.

4. Your Web site is slow to load.

Page speed is a direct impact on conversions. Visitors don't wait longer than a few seconds for your site to load and if it does, they will tend to leave before they see your offer. This is particularly harmful on a mobile device where the tolerance for that is even shorter.

5. Poor Mobile Experience

If you have a significant number of mobile users visiting your website, and your site is not optimised for smaller screens, then you're likely losing leads that you could gain by having a nice, easy-to-navigate site. Too small buttons, text requiring zooming and slow loading images all drive visitors away.

6. Confusing Navigation

Visitors will not stay and hunt for information or the page that they want if they can't easily locate it. Too many menu items, too many options, or too many paths to navigate around a site, all result in lost leads.

7. Lack of Trust Signals

One has to be reassured before giving out contact information. Even if a visitor is interested in a business or service, he or she might be reluctant to commit if there are no visible indicators of trust.

Some typical signs of trust are:

• Customer reviews and customer testimonials
• Include case studies or examples of what has happened before or after.
• Certifications, awards or industry affiliations
• Decks and related plans (map, diagram, etc.)

8. The Contact Forms are too long or complicated.

Each additional field on a form, is an opportunity for somebody to drop. Too much information at the beginning is causing friction, right where it's needed for ease.

9. The words "No Clear Offer or Incentive".

Sometimes, visitors are interested, but not quite ready to call or to get a quote. If doesn't have a lower commitment alternative (such as a downloadable guide, a checklist or an invitation to Get Free Website Audit) then you could be losing out on people who would have converted with a smaller initial commitment.

10. Your content is not relevant to the search query.

When a user is looking for general information and ends up on a page that is all about a sales pitch, it's not a good fit. The content should match up with what the visitor is more looking for during this time in their journey.

11. The information presented on the website is not of high quality or is outdated.

Thin content, generic or outdated content does not earn confidence. If you have not updated your pages for years, or they sound like they were written for the search engine and not readers, visitors notice — and leave.

12. Your site appears to be untrustworthy or out of date

Many business owners don't realise that design is important. If your service quality is top-notch but you lack a solid layout, branding or visual style, it can slip away and negatively impact credibility.

13. With this book, you will learn how to measure and track the right metrics to deliver results.

But by seeing only overall traffic figures you may be losing the visitors where you don't want them to go. If there is no tracking information for the forms, calls and important page interactions, then it is hard to pinpoint the problem.

14. The technical issues are inhibiting conversions.

In some instances there is a technical issue:

• An error in the contact form that isn't reported anywhere
• Unlike a mobile phone number that could be clicked, the number is not clickable on a mobile.
• For instance, broken links that point to dead pages.
• Security warnings or SSL – these should not be a barrier to visitors.

It can take months for these issues to be overlooked, and costing you leads every day.

15. You Haven't Had a Proper Website Review

Far too many companies are not taking the time to consider their entire site. When you're so close to your website you can't see the wood for the trees. That's where a professional review like Getting Free Website Audit comes in handy as you might miss some things on your own.

Embarking on the journey of converting website visitors into customers is a thrilling one.

What could be stopping your website will only be known when you understand it, and then you must take action to overcome it. The steps to begin converting people's attention into real enquiries.

Begin with Data not guesswork.

Always check your analytics before making any changes. Find pages which get traffic but low engagement, drop off pages, and bottom performing devices. This will give you a clue where to start your effort first.

Make the User Journey easier.

Minimize the number of steps from a visitor's arrival to site to action. The fewer clicks, the shorter forms and the clearer paths all contribute to improved website conversions without the need for increased traffic.

Strengthen Your Messaging

Ensure that every key page resonates with your offer, your audience and your unique value. Don't use jargon or other terms that aren't familiar to a general audience.

Add Trust-Building Elements

Visitors should feel confident that you're a real, trusted business and not a fraud by reading reviews, real photos, certifications and testimonials of your team or work.

Test and Refine: Test and refine constantly.

Improving conversion is no easy task. Experiment with headlines, calls to action and page layouts on a regular basis, and track your results to determine which ones are most effective for your unique target market.

Getting a Professional Website Audit is a great idea.

When changes have been made and you still don't get the results, it's time to get the outside eye. If you opt for support for a Free Website Audit, you can discover issues you may not have considered – be they technical or messaging issues – and get a clear action plan you can follow to do better.

You need a website audit if:

Don't know how much you should be looking at? If any of the following apply to your website, you should consider a website audit:

• You've seen an increase in traffic, but a lack of increase in leads or a decrease in leads.
• You have not formally reviewed your site's performance before.
• Deciphering the reasons for website visitors to abandon specific pages.Identifying why users are bouncing from pages.
• Your rivals appear to have better conversion rates.Your rivals seem to have better conversion rates.
• You have made changes but they aren't measurably leading to improvement.

Frequently Asked Questions

What is the time period to wait for a new website for leads to be generated?

It can take a bit of time for new websites to establish themselves and gain search authority, and, to get sufficient traffic so as to be able to find any patterns. You can reasonably wait a couple of months to make a judgment, if there are any obvious issues with the technology or the messages, then they need to be corrected immediately, and not waited out.

Is there a better conversion value from all traffic sources?

Organic visitors, Google ad clicks, social media and referrals are often different kinds of visitors. Some sources bring people who are prepared to enquire, others bring casual browsers. If you compare the conversion rates by traffic source, you will easily be able to find out which traffic source is more efficient than the others.

Where can I look to find out where visitors are leaving?

Heatmaps, session recordings and funnel reports in analytics can provide insight into how exactly visitors are losing interest or leaving a page, rather than merely the number of visitors.

Should I completely redesign my site or start with some key pages?

Sometimes, a complete redesign is not required. Changes to your busiest or most valuable pages (like your homepage, service or contact page) can yield quicker results than a comprehensive redesign.

Should I still have a website audit for my site if it appears perfect?

Yes. A lot of conversion problems won't show themselves on the surface — slow loading, broken tracking, and minor trust issues are just a few of the myriad problems that can only manifest themselves during a proper review. If you elect to use the Get Free Website Audit support, you might discover problems that would not be apparent from the front end.

How many times a day shall I check my website?

A general audit every few months is fair practice, and a more detailed audit should be performed when there's been a significant change in traffic and lead volumes.

Final Thoughts

One of the most frequent problems is that a website might be seeing consistent traffic, but not converting any leads. However, this is not always the case. The problem typically is associated with a few easily correctable issues, such as, unclear messaging, insufficient trust signals, technical friction, or failed to match between visitors' expectations and your site's offerings.

Examine your own site in light of the 15 reasons listed above and you'll come up with a list of your own. And if you want some unbiased, expert advice on what you're doing wrong with your conversions, it's a smart move to get Free Website Audit support next.